Following many years in the international corporate world of technology, Jeff and his family took the opportunity to relocate from Auckland to Nelson in 2019. Here he embarked on his career in horticulture and he has not looked back. Over the last several years he has literally grown a passion for the industry. With experience in intellectual property management and the horticulture business sector, Jeff joined Riversun to head up the sales team and lead the importation and commercialisation of new genetics.
Jeff is based in the Motueka Valley, leads a small and highly capable sales team and travels frequently to spend time out in the wine regions. Building relationships with our customers and understanding their needs is paramount to Jeff in his quest to deliver excellence.
"I have been privileged to work within many different industries over time, but prior to horticulture I have never worked with people who hold such passion and drive for what they do. The enormous respect I have for those who choose to make it their mission to succeed in this business is what drives me. Working in any area of horticulture is a relentless and difficult challenge but the return you get is to be part of producing world leading food and beverage products. I know our nursery is only one segment of the industry but at Riversun we understand how it is a critical part of creating a high performing vineyard. Therefore we will maintain a high standards approach to producing vines so you have the best chance to succeed".